About the Campaign

On February 3, 2025, the National Football League Alumni Association (NFL Alumni) launched the On 3: Weight. Health. Hike! campaign to raise awareness of the impact weight can have on overall health and well-being and to share lifestyle changes that can contribute to healthy weight.

Building on previous NFL Alumni programs focused on obesity and weight loss, such as “Huddle Up—Let’s Talk Obesity”—the NFL Alumni Campaign will raise awareness of the benefits of losing weight and the actions that can support it through a combination of earned media, social media, and community events featuring retired NFL players.

The NFL Alumni Campaign features several NFL legends, including former six-time Pro Bowl and five-time All-Pro running back and member of the Pro Football Hall of Fame Eric Dickerson; two-time Pro Bowl running back Deuce McAllister; six-time Pro Bowl and four-time All-Pro center and Super Bowl Champion Jeff Saturday; and Pro Bowl offensive guard and two-time Super Bowl Champion Damien Woody.

Through the NFL Alumni Campaign, several retired NFL greats—including the Ambassadors outlined above—are sharing their own stories about losing weight following their careers in the League, along with the benefits of achieving and maintaining a healthy weight, with the goal of promoting a healthy lifestyle among individuals across the country.

More than 2 in 5 adults (41.9 percent) in the U.S. suffer from obesity, which can lead to serious health problems, including heart disease and diabetes. Weight gain is also a growing problem among youth, with 1 in 5 children and adolescents suffering from obesity.

The On 3: Weight. Health. Hike! campaign embodies the triple mission of NFL Alumni, of “Caring for our Own,” “Caring for Kids,” and “Caring for the Community.”